Even in a tight market, there are a few simple things vendors can do to make their property stand out from the rest.
For example, investors are generally on the lookout for properties that are going to attract good quality tenants: easy care homes that are warm in winter with a decent heating source and have a garage or some sort of storage space outside.
First home buyers on the other hand, tend not to mind doing a bit of work on the property after they move in, but will steer clear of major structural work because banks are hesitant to lend on risky propositions.
While everyone is looking for something different; location, value for money and presentation are all factors that potential buyers are on the lookout for.
Some of what people are looking for can’t be changed, such as the location. Schools have a major part to play – even when people do not have children they will still look at buying within certain school zones for resale purposes.
Presentation is hugely important – viewing a house for the first time is just like when you meet someone for the first time – first impressions do count.
The first impression from the street view goes a long way in setting up how people feel about the place before they even step on the property, so it’s important to have the garden tidied, the lawn mown, and no junk lying around.
The same goes for inside – keeping the house clean and uncluttered is crucial. The smell of the house can also make a big difference; if your house smells of animals, or smoke or last night’s dinner, it’s really going to turn people off.
Value for Money:
Getting the building and LIM reports completed, ready for potential buyers to view gives an impression of transparency and puts vendors in a good position for cash buyers.
Buyers also want value for money, so it’s important to play up the liveability and strengths of your property.
Choosing a sales consultant:
Choosing the right agent will help you identify what the major selling points of your home are, and who your target market is.
It’s important to choose an agent who believes in your property – interview a few and go with your gut instinct. They need to be motivated to help you, rather than just wanting a quick sale.